The Mandurah City Council works closely with private enterprises in building a strong economy and strengthening the foundation of local entrepreneurs. The 2013 to 2017 City Centre Activation Strategy has multiple objectives which include the development of projects that will boost the City Centre concept. Said strategy delineates the future of central Mandurah and defines values and strategic ideas to help achieve a re-energised urban hub.
One noteworthy achievement on the business side is the 10-year old Mandjar Markets. It highlights local commodities; arts and crafts that help create a profitable community marketplace. The vendors have become self-sustaining with the guidance of the market management committee. Big and medium companies thrived under a positive business environment. Retail, technology and food companies have also developed in Mandurah. Service firms particularly web design and reputation management businesses help maintain business requirements in this city.
More than two years ago, retailers and local consumers started to benefit from the year-round Sunday commerce after the government extended business hours. Retail trading hours within the city are as follows:
- 8:00 am to 6:00 pm – Mondays, Wednesdays and Fridays
- 8:00 am to 9:00 pm – Thursdays
- 8:00 am to 6:00 pm – Saturdays
- 10:00 am to 5:00 pm – Sundays
Restaurants, food stalls and cafes are not covered by the new arrangements. These business hours offer more options for shoppers especially those who work in other cities and towns. The City Government also adopted an advertising planning strategy with consumers having a right to be heard with regards to the future of activity centres in Mandurah. This plan of action focuses on retail shopping, business locations and employment. Some of these priorities include the creation of major anchor activity and encouraging development to support population growth in selected areas. This strategy also concentrates on launching the central area as the core of business, transport, employment, and entertainment in the entire region.
Meanwhile, the district structure program for the industrial area of Nambeelup provides a framework for a premium industrial estate. This is responsive to conditions of local sites and takes care of vital environmental concerns. Key points consist of rationalising the planning process, public transport system, traffic model, and environmental considerations. All these efforts are geared towards dealing with issues of national, local and environmental significance. The results have been positive because of the strong collaboration between all concerned groups.